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Brand's Line Extension Essay

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... new product. The company hopes that the line extension of PepsiOne adds incremental business to the company, but does product from the company's stable repeatedly and also tries other brand and line extensions available with the company. www.lwv.org (League of Women Voters). PepsiOne This is a line extension of Pepsi Cola. It is a relatively new "addition" to the family of Pepsi products, rather than a product from the company's stable repeatedly and also tries other brand and line extensions available with the company. wetlands to the south. The Tewksbury/Wilmington Town Line, along with extensive stretches of agricultural land, borders ...



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Sources list for BRAND'S LINE EXTENSION ESSAY:

Mason, H.C. & R.G. Milne. (1994). An Approach for Identifying Cannibalisation within Product Line Extension and Multi-Brand Strategies, Journal of Business Research, 31(1):163-170.
Customer Relationship Management (CRM)

Nijjsen, E. J. (1999). "Success Factors of Line Extensions of Fast-Moving Consumer Goods.", European Journal of Marketing, Vol. 33, No. 5/6, pp. 450-469.
Marketing and Branding

Dagnoli, J. 1990, 'Beware line extensions,' Advertising Age, vol. 61, pp. 62.
Internationalization of Branding

Park, J. W. & Kim, K. (2001). "Role of Consumer Relationships with a Brand in Brand Extensions: Some Exploratory Findings", Advances in Consumer Research, Vol. 28, pp. 179-185.
Marketing and Branding

Milewicz, J. & Herbig. P. (1994). "Evaluating the Brand Extension Decision Using a Model of Reputation Building", Journal of Product and Brand Management, Vol. 3, No. 1, pp. 39-47.
Marketing and Branding

 

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